The DTV Answers Road Show
is on the way to a city near you
One of the Central grassroots marketing initiatives of the National Association of Broadcasters (NAB), the DTV Road Show helps to increase consumer awareness of the June 12, 2009* transition to digital television (DTV) in targeted areas with high proportions of broadcast-only households.
The road show includes two DTV Trekkers – moving trucks designed to resemble giant television sets – that are crisscrossing the country until Feb 17, 2009. The DTV Trekkers will travel 95,000 miles, visiting 600 locations in 200 markets nationwide. Come out and join us for fun, prizes, and answers for the entire family! Check the calendar below to see which route will be nearest you.
*President Barack Obama is expected to sign into law the DTV Delay Act, the bill approved last week by Congress that will extend the nationwide switch to digital television (DTV) to June 12, 2009